Sweet Protection Kayak Helmets & Gear
Sweet Protection is based in Norway and was founded by a tight-knit group of skiers, riders, cyclists and paddlers looking to make the best kayak helmets and paddling apparel available. They use the gear they made and stand behind every product. To Sweet Protection there is no compromise and their passion is your protection. Their mission is to create superior protection inspiring people to push their boundaries. Sweet Protection blends industry-leading innovation with the finest craftsmanship available to create the safest and most advanced kayaking helmets, eyewear, protective gear and apparel. Sweet strives to inspire every outdoor enthusiast – from World Cup ski racers to the weekend warriors out with their kids, and everyone in between – to give them the confidence to go further and faster.
From having roots in rural Norway’s illicit skateboarding scene in 1988 to the 1997 freestyle kayaking designs the company was helping their friends and family have the gear they needed to thrive. Growing into action sport enthusiasts, the knowledge of the elements was fundamental for successful and safe days playing in the rivers. The aim was to integrate their uncompromising demand for quality and functionality into innovative Sweet kayak Helmets. Bringing these values and insights into the winter scene made sense. And in 2000 Sweet Protection was born.
In 2003 Sweet Protection made their first ISPO (The most outstanding products and services in sports) appearance, and immediately won the Brand New Award for the best newcomer. In 2004 Sweet Protection won Playboating Magazine’s ”Best piece of software of the decade” and Men’s Journal USA voted them ”Best gear of the year”. In 2011 the first bike helmet from Sweet Protection was aimed towards the more aggressive parts of the biking community. The biking range evolved to include the award-winning Bushwhacker, the go to helmet for single track biking. The Sweet Protection crew continues to push revolutionary products into the market and MIPS, with their revolutionary rotational gravity impact technology, becomes an important strategic partner for Sweet Protection, making the helmets even safer. And they’ve been winning more awards ever since!
Whether you’re a kayaker, cyclist, skier, or snowboarder Sweet Protection makes a helmet you’re going to love, and that keeps you safe. From technical performance sunglasses to snowsport goggles to protective gear for your back, knees, or elbows you're ready to go after it. Sweet Protection believes that if you aren’t able to push your own limits, then they aren’t doing their job. Now get out there!